Collage Media Group Joins Indoor Billboard Advertising Association (IBAA)
Canadian Indoor Advertising Leader Strengthens Commitment to Industry Standards and Innovation
Calgary, Alberta — Collage Media Group, a leader in Canadian indoor billboard advertising, is proud to announce its official membership in the Indoor Billboard Advertising Association (IBAA) — a pivotal step in furthering its mission to deliver high-impact, in-venue advertising with integrity, innovation, and measurable results.
Established in 1984 and under new ownership since 2023, Collage Media Group specializes in restroom-based and indoor billboard advertising across Calgary, Banff, Canmore, and Norquay. With its unique focus on placements where audiences are most attentive, the company delivers over 740,000 impressions per month and continues to help brands engage consumers in a meaningful and memorable way.
The IBAA, founded in 1998, is a professional organization dedicated to promoting and elevating the indoor advertising industry across North America. As a member, Collage Media gains access to industry-wide best practices, a powerful network of indoor media providers, and collaborative opportunities such as national campaigns and public service announcements.
“Joining the IBAA is a natural next step for us,” said David Vasas, Owner of Collage Media Group. “It validates our commitment to excellence, allows us to stay at the forefront of indoor media trends, and provides even greater value to the brands we serve.”
As part of the IBAA, Collage Media will continue its mission to provide targeted, cost-effective, and high-visibility ad placements — while also contributing to the evolution of the indoor advertising landscape across North America.
https://collagead.com/wp-content/uploads/2025/04/bathoom-advertising-association.jpg734907https://collagead.com/wp-content/uploads/2025/03/e5424370-50eb-4089-93a7-f6a99a4a8bdb-300x137.jpg2025-04-16 02:30:282025-04-16 02:33:35Collage Media Group Joins Indoor Billboard Advertising Association (IBAA)
Meet David Vasas, new owner of Collage Media Group, expanding Alberta’s bathroom advertising legacy across Calgary, Banff, Canmore, Edmonton, Lethbridge & beyond.
https://collagead.com/wp-content/uploads/2025/04/me.jpg389389https://collagead.com/wp-content/uploads/2025/03/e5424370-50eb-4089-93a7-f6a99a4a8bdb-300x137.jpg2025-04-15 02:01:172025-04-16 02:34:55🚻 Meet David Vasas: The New Owner of Collage Media Group
Bathroom Advertising Coming Soon to Southern Alberta
If you’ve ever found yourself staring at a clever ad while washing your hands at a bar or gym, you’ve already experienced the magic of Collage Media Group. And now, we’re bringing that magic to Lethbridge.
Calgary’s original bathroom advertising company is heading south—and this expansion is more than just a geographical move. It’s a sign that local, intentional, and ridiculously effective advertising is on the rise in Alberta. Collage Media Group is officially launching in Lethbridge, and whether you’re a business owner, a bar or restaurant operator, or just someone who appreciates bold ideas—this is something you’ll want to keep your eyes (and your bathroom mirrors) on.
💡 What is Bathroom Advertising—and Why Is It So Effective?
Bathroom advertising is exactly what it sounds like—indoor billboards placed in public restrooms at bars, restaurants, cafés, gyms, salons, and other high-traffic venues. But this isn’t just about quirky placement. It’s a strategic, high-impact form of media that gets people’s attention in a way other formats can’t.
Let’s break it down:
High dwell time: The average person spends 2–3 minutes in a washroom stall or sink area. That’s focused, undistracted attention.
No scroll, no skip: Unlike social media ads or billboards you drive past, bathroom ads can’t be swiped away or ignored.
Memorability: Studies show people are significantly more likely to remember a message they saw in a bathroom compared to almost any other medium.
In other words: it works. And when it works, your brand becomes the topic of conversation at the table after someone steps out.
📍 Why Lethbridge? Why Now?
“Lethbridge is one of Alberta’s most exciting markets,” says David Vasas, owner of Collage Media Group. “It’s got a mix of young energy, university culture, small business pride, and strong community connections. We’ve seen success in Calgary, Banff and Canmore—now it’s Lethbridge’s turn.”
The decision to expand wasn’t random. Lethbridge has been on the radar for a while—its walkable downtown, thriving bar and restaurant scene, and growing entrepreneurial base make it the perfect next city for Collage’s hyper-local media network.
From student-filled pubs near campus to trendy new cafés popping up along 4th Ave, there’s no shortage of ideal locations—and engaged audiences—ready for a smarter kind of advertising.
🔊 A New Way to Advertise in Lethbridge
If you’re a business owner in Lethbridge, consider this your official invitation to do advertising differently.
Collage Media offers more than just ad space—we offer an experience. Bold, creative campaigns that speak directly to the people you want to reach, where they least expect it—but are most likely to remember it.
You’ll get:
✅ Targeted placement in busy, relevant venues
✅ Eye-catching creative support
✅ A fresh, non-traditional way to stand out
✅ Affordable packages with real, measurable impact
Whether you’re launching a new product, promoting a local service, or just want to get in front of thousands of eyes per month—this is your platform.
Collage Media is actively seeking partner venues in Lethbridge—especially bars, restaurants, cafés, gyms, and other community hangouts with public washrooms. If you own or manage a venue with steady foot traffic, this is an easy and completely free way to bring something new and valuable to your space.
You’ll get:
🔹 A share of ad revenue
🔹 Professionally installed ad frames
🔹 Rotating, high-quality local content
🔹 Zero cost to you, and minimal upkeep
Plus, you’ll be supporting local businesses in Lethbridge by giving them a platform to shine.
Are you a bar? Restaurant? Café? Fitness space? 👉 Reach out to us! We’d love to talk. Send us a DM @lifestyleyyc, and tell us a bit about your space. We’ll take care of the rest.
🙌 Lethbridge—This Is Just the Beginning
Collage Media Group isn’t just about ads in bathrooms. It’s about creative marketing that people actually enjoy. It’s about helping businesses grow. And it’s about doing things differently—because let’s face it, the old ways just don’t work like they used to.
This expansion marks the beginning of a new chapter in Southern Alberta marketing, and we’re stoked to build it with the people, businesses, and venues of Lethbridge.
So, whether you’re a business looking for a better way to get noticed, or a venue ready to host some of Alberta’s most memorable media—now’s the time.
🚻 Bathroom Advertising, Because It Works.
📍 Calgary. Banff, Canmore. Edmonton & now, Lethbridge. 💬 Seen in the stalls. Shared at the table. 📲 Follow @lifestyleyyc and join the movement.
Want in? 📧Contact David Vasas 403-888-5440 🌐 collagead.com
Let’s make Lethbridge laugh, think, and talk—one bathroom break at a time.
https://collagead.com/wp-content/uploads/2025/04/Lethbridge-Bathroom-Advertising.jpeg15362048https://collagead.com/wp-content/uploads/2025/03/e5424370-50eb-4089-93a7-f6a99a4a8bdb-300x137.jpg2025-04-15 01:40:262025-04-16 02:34:51🚻 Collage Media Group Expands to Lethbridge! 🚻
Collage Media Group Expands to Edmonton: Bathroom Advertising Coming Soon!
We’re excited to announce that Collage Media Group is bringing our unique and highly effective bathroom advertising solutions to Edmonton!
After helping brands across Calgary, Banff and Canmore and beyond connect with highly engaged audiences in one of the most captive environments possible—public washrooms—it was only a matter of time before we expanded north. Edmonton, we’re coming to your stalls and urinals (in the best way possible).
Edmonton bathroom advertising
Why Bathroom Advertising Works
At Collage Media, we’ve built our business on a simple truth: people pay attention when there’s nothing else competing for their attention. Our ads are placed in clean, high-traffic restrooms inside bars, restaurants, gyms, and entertainment venues—locations where people are relaxed, unhurried, and likely to actually read what’s in front of them.
Here’s why our method is so powerful:
98% recall rate: People remember what they see when they’re not distracted by phones or other screens.
100% share of voice: No competing ads. Just your message, front and centre.
Targeted locations: You choose the venues and the audience you want to reach.
Why Edmonton?
Edmonton is Alberta’s festival city, a sports town, a university hub, and home to some of the best food and drink scenes in Canada. It’s full of vibrant businesses, events, and local brands that deserve to be noticed.
Launching in Edmonton allows us to:
Support local businesses with cost-effective, high-impact advertising.
Provide national and regional brands with another powerful way to target key demographics.
Continue growing our network of venue partners who benefit from free signage, washroom upgrades, and a share in ad revenue.
What’s Next?
We’re currently building out our first round of Edmonton venue partners. If you own or manage a bar, restaurant, gym, or other high-traffic venue and want to monetize your washroom space, we’d love to talk.
And if you’re a business looking to make a bold impression in a clutter-free environment, now’s your chance to get in early as we launch in a brand new market.
Because when it comes to advertising, location still matters. And nothing beats a captive audience.
Let’s Talk
Want to learn more about bathroom advertising in Edmonton? Reach out today—we’ll show you how your brand can make a splash (pun fully intended).
📩 David Vasas – 403-888-5440 🌐 collagead.com 📍 Now in Calgary—and coming soon to Edmonton!
https://collagead.com/wp-content/uploads/2025/04/IMG_4947.jpeg15362048https://collagead.com/wp-content/uploads/2025/03/e5424370-50eb-4089-93a7-f6a99a4a8bdb-300x137.jpg2025-04-14 21:41:252025-04-16 02:34:43Collage Media Group Expands to Edmonton: Bathroom Advertising Coming Soon!
If you’re looking for an effective and affordable way to get your business in front of Calgary consumers, bathroom billboards might just be the best-kept secret in advertising. At Collage Media, we specialize in delivering your message directly to your ideal audience when and where it matters most — in the washrooms of Calgary’s most frequented bars, restaurants, gyms, and public venues.
Welcome to the future of hyper-local advertising — targeted, memorable, and impossible to ignore.
Why Advertise in Calgary?
Calgary is one of Canada’s fastest-growing cities, with a population of over 1.6 million and a thriving local economy. Whether you’re a small business looking to grow brand awareness or a national brand trying to reach Calgary’s diverse market, this city offers massive opportunity. But in today’s cluttered digital world, standing out has become harder than ever.
That’s where bathroom billboards come in.
What Are Bathroom Billboards?
Bathroom billboards — also known as indoor restroom advertising or washroom ads — are strategically placed ads located inside men’s and women’s washrooms. These high-traffic, high-dwell-time environments offer a unique advantage: captive attention.
Think about it — no distractions, no scrolling past, and no skipping. Just your message, placed at eye level, being absorbed for 30 seconds or more in a private setting.
At Collage Media, we’ve turned this powerful medium into a full-service advertising solution.
Who is Collage Media?
We’re a Calgary-based indoor advertising company helping local and national businesses get noticed through our growing network of bathroom billboards. With over 100+ venues in high-traffic areas across the city, we deliver your ad where people eat, drink, sweat, and socialize — including:
Popular bars and pubs
Upscale restaurants
Music venues and event spaces
Tourist hot spots
Our mission is simple: to make advertising work — with less waste, more impact, and undeniable ROI.
Benefits of Bathroom Billboard Advertising in Calgary
1. Captive Audience
People can’t skip or scroll away in the washroom. Studies show that washroom ads enjoy an average read-through rate of 98%, with over 30 seconds of attention per ad. That’s unheard of in traditional media.
2. Hyper-Local Targeting
Want to reach downtown professionals? Post-secondary students? Fitness fanatics? Foodies? We’ve got venues across all Calgary neighborhoods, allowing you to target the exact demographic you’re after.
3. High Frequency, Low Cost
Your ads stay up for 6 months or more, delivering repeat impressions to loyal venue visitors. Unlike social media ads that disappear in seconds, bathroom billboards stick around — without ongoing costs.
4. Gender-Specific Messaging
Split your messaging between men’s and women’s washrooms. Promote tailored offers, events, or services based on gender identity or audience insights.
5. Measurable Results
Add QR codes, exclusive promo codes, or CTAs to track engagement and ROI. Our clients often see increased web traffic, social media follows, and direct sales from our campaigns.
Who Should Advertise with Bathroom Billboards?
Bathroom advertising is ideal for businesses and organizations looking to reach people where they already are, without having to fight for their attention. Our current clients include:
Restaurants & bars
Event promoters
Local service businesses (salons, repair shops, fitness studios)
Healthcare providers
Colleges and universities
Non-profits and awareness campaigns
Real estate agents
Startups and tech companies
Recruitment and hiring firms
Whether you’re trying to build your brand, promote a special offer, or simply drive more foot traffic, bathroom billboards are a creative, effective, and budget-friendly way to do it.
What Makes Collage Media Different?
We know Calgary. We live here, we work here, and we understand the people and neighborhoods that make this city thrive. When you partner with Collage Media, you get:
Custom ad placement strategies based on your goals
Professional ad design services (if needed)
Access to our exclusive venue network
Hands-on campaign support from our local team
Transparent pricing and measurable results
We don’t just slap your poster on a wall — we create real-world ad placements that drive results.
Real-World Results: What Our Clients Say
“We saw a noticeable increase in website traffic the first week our ads went up. People even mentioned seeing our poster at their local gym — it’s hard to beat that kind of targeted reach.” — Amanda R., Fitness Studio Owner, Calgary
“Collage Media helped us get in front of exactly the type of customers we needed. Affordable, easy, and effective.” — Jason M., Local Event Promoter
“The bathroom billboard campaign was more impactful than we expected. Great ROI and even better service.” — Sarah L., Marketing Director for Calgary Non-Profit
Bathroom Billboard Advertising FAQs
Q: How long do my ads stay up? A: Most campaigns run in 6-month cycles.
Q: Who installs and maintains the ads? A: Our local team handles all installation, maintenance, and quality control to ensure your message looks great for the duration of the campaign.
Q: How do I know if it’s working? A: We can help you track performance through QR codes, promo codes, custom landing pages, and other digital tools.
Q: Can I advertise in specific Calgary neighborhoods? A: Absolutely. Choose venues by neighborhood, demographic, or venue type. We can help you build a custom plan based on your audience.
Q: Can I advertise to a specific gender? A: Yes! Bathroom billboards are placed in gender-specific washrooms, so you can tailor messaging accordingly.
Start Your Calgary Bathroom Ad Campaign Today
If you’re ready to cut through the noise and make a lasting impression in Calgary, there’s no better time to try indoor bathroom advertising. With Collage Media, you’re not just buying ad space — you’re investing in captivating, unforgettable exposure in the moments that matter.
Let your competitors fight for digital clicks. You’ll already be in the room.
https://collagead.com/wp-content/uploads/2025/03/DSC01545-1-1.jpeg8541280https://collagead.com/wp-content/uploads/2025/03/e5424370-50eb-4089-93a7-f6a99a4a8bdb-300x137.jpg2025-04-12 04:42:052025-04-16 02:35:16Advertise in Calgary with Bathroom Billboards
