FOR IMMEDIATE RELEASE
April 15, 2025

Collage Media Group Joins Indoor Billboard Advertising Association (IBAA)

Canadian Indoor Advertising Leader Strengthens Commitment to Industry Standards and Innovation

Calgary, Alberta — Collage Media Group, a leader in Canadian indoor billboard advertising, is proud to announce its official membership in the Indoor Billboard Advertising Association (IBAA) — a pivotal step in furthering its mission to deliver high-impact, in-venue advertising with integrity, innovation, and measurable results.

Established in 1984 and under new ownership since 2023, Collage Media Group specializes in restroom-based and indoor billboard advertising across Calgary, Banff, Canmore, and Norquay. With its unique focus on placements where audiences are most attentive, the company delivers over 740,000 impressions per month and continues to help brands engage consumers in a meaningful and memorable way.

The IBAA, founded in 1998, is a professional organization dedicated to promoting and elevating the indoor advertising industry across North America. As a member, Collage Media gains access to industry-wide best practices, a powerful network of indoor media providers, and collaborative opportunities such as national campaigns and public service announcements.

“Joining the IBAA is a natural next step for us,” said David Vasas, Owner of Collage Media Group. “It validates our commitment to excellence, allows us to stay at the forefront of indoor media trends, and provides even greater value to the brands we serve.”

As part of the IBAA, Collage Media will continue its mission to provide targeted, cost-effective, and high-visibility ad placements — while also contributing to the evolution of the indoor advertising landscape across North America.

For more information about Collage Media Group and its services, visit www.collagead.com.
To learn more about the IBAA, visit www.indooradvertising.org.

edmonton bathroom advertising

Media Contact:
David Vasas
Owner, Collage Media Group
📧 david@collagead.com
📞 403-888-5440
🌐 www.collagead.com

Meet David Vasas, new owner of Collage Media Group, expanding Alberta’s bathroom advertising legacy across Calgary, Banff, Canmore, Edmonton, Lethbridge & beyond.

🚻 Collage Media Group Expands to Lethbridge!

Bathroom Advertising Coming Soon to Southern Alberta

If you’ve ever found yourself staring at a clever ad while washing your hands at a bar or gym, you’ve already experienced the magic of Collage Media Group. And now, we’re bringing that magic to Lethbridge.

Calgary’s original bathroom advertising company is heading south—and this expansion is more than just a geographical move. It’s a sign that local, intentional, and ridiculously effective advertising is on the rise in Alberta. Collage Media Group is officially launching in Lethbridge, and whether you’re a business owner, a bar or restaurant operator, or just someone who appreciates bold ideas—this is something you’ll want to keep your eyes (and your bathroom mirrors) on.


💡 What is Bathroom Advertising—and Why Is It So Effective?

Bathroom advertising is exactly what it sounds like—indoor billboards placed in public restrooms at bars, restaurants, cafés, gyms, salons, and other high-traffic venues. But this isn’t just about quirky placement. It’s a strategic, high-impact form of media that gets people’s attention in a way other formats can’t.

Let’s break it down:

  • High dwell time: The average person spends 2–3 minutes in a washroom stall or sink area. That’s focused, undistracted attention.
  • No scroll, no skip: Unlike social media ads or billboards you drive past, bathroom ads can’t be swiped away or ignored.
  • Memorability: Studies show people are significantly more likely to remember a message they saw in a bathroom compared to almost any other medium.

In other words: it works. And when it works, your brand becomes the topic of conversation at the table after someone steps out.


📍 Why Lethbridge? Why Now?

“Lethbridge is one of Alberta’s most exciting markets,” says David Vasas, owner of Collage Media Group. “It’s got a mix of young energy, university culture, small business pride, and strong community connections. We’ve seen success in Calgary, Banff and Canmore—now it’s Lethbridge’s turn.”

The decision to expand wasn’t random. Lethbridge has been on the radar for a while—its walkable downtown, thriving bar and restaurant scene, and growing entrepreneurial base make it the perfect next city for Collage’s hyper-local media network.

From student-filled pubs near campus to trendy new cafés popping up along 4th Ave, there’s no shortage of ideal locations—and engaged audiences—ready for a smarter kind of advertising.


🔊 A New Way to Advertise in Lethbridge

If you’re a business owner in Lethbridge, consider this your official invitation to do advertising differently.

Collage Media offers more than just ad space—we offer an experience. Bold, creative campaigns that speak directly to the people you want to reach, where they least expect it—but are most likely to remember it.

You’ll get:

  • ✅ Targeted placement in busy, relevant venues
  • ✅ Eye-catching creative support
  • ✅ A fresh, non-traditional way to stand out
  • ✅ Affordable packages with real, measurable impact

Whether you’re launching a new product, promoting a local service, or just want to get in front of thousands of eyes per month—this is your platform.

🎯 Ideal for:

  • Local retail stores
  • Real estate agents
  • Service-based businesses (auto, dental, wellness, etc.)
  • Events & entertainment
  • Restaurants & breweries
  • Campus-oriented brands targeting students

🍻 Are You a Bar or Restaurant Owner?

This part’s for you.

Collage Media is actively seeking partner venues in Lethbridge—especially bars, restaurants, cafés, gyms, and other community hangouts with public washrooms. If you own or manage a venue with steady foot traffic, this is an easy and completely free way to bring something new and valuable to your space.

You’ll get:

  • 🔹 A share of ad revenue
  • 🔹 Professionally installed ad frames
  • 🔹 Rotating, high-quality local content
  • 🔹 Zero cost to you, and minimal upkeep

Plus, you’ll be supporting local businesses in Lethbridge by giving them a platform to shine.

Are you a bar? Restaurant? Café? Fitness space?
👉 Reach out to us! We’d love to talk. Send us a DM @lifestyleyyc, and tell us a bit about your space. We’ll take care of the rest.


🙌 Lethbridge—This Is Just the Beginning

Collage Media Group isn’t just about ads in bathrooms. It’s about creative marketing that people actually enjoy. It’s about helping businesses grow. And it’s about doing things differently—because let’s face it, the old ways just don’t work like they used to.

This expansion marks the beginning of a new chapter in Southern Alberta marketing, and we’re stoked to build it with the people, businesses, and venues of Lethbridge.

So, whether you’re a business looking for a better way to get noticed, or a venue ready to host some of Alberta’s most memorable media—now’s the time.


🚻 Bathroom Advertising, Because It Works.

📍 Calgary. Banff, Canmore. Edmonton & now, Lethbridge.
💬 Seen in the stalls. Shared at the table.
📲 Follow @lifestyleyyc and join the movement.

Want in?
📧Contact David Vasas 403-888-5440
🌐 collagead.com

Let’s make Lethbridge laugh, think, and talk—one bathroom break at a time.

Collage Media Group Expands to Edmonton: Bathroom Advertising Coming Soon!

We’re excited to announce that Collage Media Group is bringing our unique and highly effective bathroom advertising solutions to Edmonton!

After helping brands across Calgary, Banff and Canmore and beyond connect with highly engaged audiences in one of the most captive environments possible—public washrooms—it was only a matter of time before we expanded north. Edmonton, we’re coming to your stalls and urinals (in the best way possible).

edmonton bathroom advertising
Edmonton bathroom advertising

Why Bathroom Advertising Works

At Collage Media, we’ve built our business on a simple truth: people pay attention when there’s nothing else competing for their attention. Our ads are placed in clean, high-traffic restrooms inside bars, restaurants, gyms, and entertainment venues—locations where people are relaxed, unhurried, and likely to actually read what’s in front of them.

Here’s why our method is so powerful:

  • 98% recall rate: People remember what they see when they’re not distracted by phones or other screens.
  • 100% share of voice: No competing ads. Just your message, front and centre.
  • Targeted locations: You choose the venues and the audience you want to reach.

Why Edmonton?

Edmonton is Alberta’s festival city, a sports town, a university hub, and home to some of the best food and drink scenes in Canada. It’s full of vibrant businesses, events, and local brands that deserve to be noticed.

Launching in Edmonton allows us to:

  • Support local businesses with cost-effective, high-impact advertising.
  • Provide national and regional brands with another powerful way to target key demographics.
  • Continue growing our network of venue partners who benefit from free signage, washroom upgrades, and a share in ad revenue.

What’s Next?

We’re currently building out our first round of Edmonton venue partners. If you own or manage a bar, restaurant, gym, or other high-traffic venue and want to monetize your washroom space, we’d love to talk.

And if you’re a business looking to make a bold impression in a clutter-free environment, now’s your chance to get in early as we launch in a brand new market.

Because when it comes to advertising, location still matters. And nothing beats a captive audience.

Let’s Talk

Want to learn more about bathroom advertising in Edmonton? Reach out today—we’ll show you how your brand can make a splash (pun fully intended).

📩 David Vasas – 403-888-5440
🌐 collagead.com
📍 Now in Calgary—and coming soon to Edmonton!