đŸš» Meet David Vasas: The New Owner of Collage Media Group – Bathroom Advertising

Carrying On a 40-Year Alberta Legacy—And Expanding It to New Heights

When it comes to advertising, it’s easy to overlook the obvious. But what if one of the most powerful, effective spaces to grab someone’s attention wasn’t on a billboard or in a scroll—but behind a bathroom door?

That’s the secret (and the genius) behind Collage Media Group, Alberta’s leading indoor bathroom advertising network. For over four decades, Collage has placed bold, memorable ads in the washrooms of the province’s busiest venues—bars, restaurants, salons, cafĂ©s, gyms, and more.

And now, under the new leadership of David Vasas, the company is entering a bold new chapter of innovation, growth, and community-driven marketing.

🔄 A New Era Begins: David Takes the Reins of Collage Media in 2023

Founded in 1984 by Calgary’s Joel Gelfand, Collage Media Group built its name on a simple but brilliant idea: people actually pay attention in bathrooms. For 39 years, Joel grew the business into a trusted and effective platform for Alberta businesses to advertise in places where people truly look—without the distractions of phones or fast-forward buttons.

In December 2023, Joel officially passed the torch to David Vasas, a Calgary-based entrepreneur with a sharp marketing mind and a passion for helping small businesses thrive.

“I saw something timeless in what Joel created,” David says. “The idea was brilliant—but I also knew there was massive potential to modernize it, grow it, and bring it to even more communities across Alberta.”

🌟 A Proven Platform With a Fresh Vision

Collage Media is no gimmick. The company helps businesses of all sizes get real results by placing their ads in high-traffic washrooms throughout Alberta. But David didn’t just want to maintain the status quo—he wanted to evolve it.

Since taking over, he’s led Collage Media into:

David is committed to making Collage Media a cornerstone of Alberta’s local business ecosystem—where advertising is accessible, memorable, and local-first.

  • A modern brand refresh with new creative direction and sharper visual identity

  • A stronger digital presence with growing reach on platforms like YouTube, Instagram and TikTok

  • A focus on new partnerships with Alberta-based brands that align with community, creativity, and bold storytelling

  • Geographic expansion into Banff, Canmore, Mount Norquay, Lethbridge, and soon, Edmonton

David is committed to making Collage Media a cornerstone of Alberta’s local business ecosystem—where advertising is accessible, memorable, and local-first.

đŸ—ș Where You’ll Find Collage Media in 2025 and Beyond

Collage Media frames are now installed in some of the province’s most iconic destinations:

Collage Media frames are now installed in some of the province’s most iconic destinations:

  • Calgary – The home base. Spanning bars, salons, gyms, and more throughout the city.

  • Canmore – Connecting with locals and visitors alike in one of Alberta’s busiest mountain towns.

  • Banff – A tourism hotspot where ads reach thousands of people every single day.

  • Mount Norquay – Yes, even ski resorts are in the mix.

  • Lethbridge – Launching soon with massive potential and a thriving small business scene.

  • Edmonton – Launching soon, bringing our model to Alberta’s capital.

This isn’t just advertising—it’s real estate in spaces where people pause, read, and remember.

This isn’t just advertising—it’s real estate in spaces where people pause, read, and remember.

👹‍👩 Who Is David Vasas?

David is more than a business owner—he’s a community-minded Calgarian, a proud dad, and a creative thinker who genuinely loves helping people succeed.

He spends his free time coaching little league, biking through Fish Creek Park, working out, and cheering on his hockey-loving six-year-old son. He loves the Flames, Blue Jays, and Stampeders.

With a deep belief in connection, generosity, and local growth, David brings real passion to everything he does. Whether it’s helping a new small business get its first exposure, or working with venue owners to monetize their space, he’s all about win-win relationships.

And when it comes to Collage Media, David isn’t just running a business—he’s carrying on a legacy, while also reimagining what’s possible.

đŸœïž For Local Bars, Restaurants & Venues—Let’s Partner for Bathroom Advertising

Collage Media is always looking for new partner venues across Alberta—especially bars, restaurants, cafĂ©s, gyms, salons, and performance spaces.

Hosting our Bathroom Advertising Frames are:

  • Free to install

  • Tastefully designed to match your space

  • A great way to support other local businesses

  • A way to get FREE promotions for your venue through our free social media program, contact us to learn how we can bring in more customers for your business

If you run a bar or restaurant and want to know how to get involved, David and the Collage team would love to hear from you.

đŸ“© Contact David Vasas 403-888-5440
đŸ“± Instagram: @lifestyleyyc.com

🚀 Looking Ahead: More Cities. More Stories. More Impact.

From a legacy built in the 1980s to a bold, community-powered expansion in 2024, Collage Media Group is writing a new chapter in Alberta advertising—and it’s only just getting started.

For David Vasas, this is more than a business. It’s a mission to help local businesses get seen in a world where attention is hard to win—and even harder to keep.

And as more Alberta cities join the network, one thing remains the same:

💡 Why Bathroom Advertising Actually Works

In an era of nonstop notifications, skippable ads, and ultra-short attention spans, businesses are constantly asking: How do we stand out? Collage Media answers that question with a proven, real-world solution—capture attention when your audience is most focused and undistracted.

Washroom advertising removes the noise of digital competition. Whether it’s a cozy cafĂ© in Canmore or a bustling pub in downtown Calgary, people notice the framed ads on the back of a stall door or above a urinal. They read them. They remember them. And most importantly—they act on them.

“We often hear from business owners who say, ‘People came in and told us they saw the ad in the bathroom!’” David says. “That’s the power of what we do. You don’t need to spend tens of thousands on big billboards or endless digital campaigns to get noticed. You just need to be where people actually look.”

📈 Results That Speak for Themselves

Collage Media campaigns are cost-effective, high-impact, and hyper-local. This makes them ideal for:

  • Startups and small businesses who need visibility but don’t have massive ad budgets

  • Event promotions, such as concerts, fundraisers, seasonal pop-ups, and festivals

  • Service providers like salons, dentists, mechanics, therapists, and coaches

  • Restaurants and retailers looking to build buzz and foot traffic

  • Universities, non-profits, and government initiatives trying to connect with local audiences

Because every ad is placed in a curated network of high-traffic venues, advertisers know exactly who they’re reaching—whether it’s university students in Lethbridge, outdoor adventurers in Banff, or foodies in Calgary’s Beltline.

“Our advertisers love that we can hyper-target by geography and lifestyle,” David explains. “If you want to reach tourists in Banff, we’ve got the venues. If you want downtown professionals in Edmonton, we’re building that network as we speak.”

đŸ› ïž Behind the Scenes: How It All Comes Together

Collage Media isn’t just selling ad space—it’s managing the full process with precision and professionalism. From campaign design and printing to frame installation and venue relationship management, every detail is handled in-house.

“We want it to be turnkey for both the advertiser and the venue,” David says. “Our designers make sure the ads pop visually. Our frames are clean, secure, and subtle. And our team checks in regularly to maintain the spaces.”

The company uses a consistent format for ad layouts that blend into the aesthetic of the venue while maximizing visibility. Think: polished wood frames, updated messaging, and localized content that feels relevant—not spammy.

🌐 Looking to the Future: Community-Driven Growth

As Collage Media expands across Alberta, David’s vision remains rooted in local impact. This is about more than just putting posters in bathrooms—it’s about helping communities thrive.

“Small businesses are the backbone of every town and city we serve,” he says. “They need affordable, smart ways to get noticed—and we deliver that. At the same time, we’re helping bars, restaurants, and venues earn passive revenue by simply offering us a bit of wall space.”

With plans to deepen the company’s presence in Edmonton, while continuing to grow in the mountain corridor of Banff, Canmore, and Norquay, Collage Media is shaping up to be one of Alberta’s most unique and resilient advertising platforms.

“There’s a reason this business lasted 40 years,” David says. “Now we’re building it for the next 40.”

đŸš» Bathroom advertising works in Alberta
Because people pay attention when no one’s watching

edmonton bathroom advertising

edmonton bathroom advertising