Latest News
Everything thats going on at Enfold is collected here
Hey there! We are Enfold and we make really beautiful and amazing stuff.
This can be used to describe what you do, how you do it, & who you do it for.
Collage Media Group Joins Indoor Billboard Advertising Association (IBAA)
NewsFOR IMMEDIATE RELEASE
April 15, 2025
Collage Media Group Joins Indoor Billboard Advertising Association (IBAA)
Canadian Indoor Advertising Leader Strengthens Commitment to Industry Standards and Innovation
Calgary, Alberta — Collage Media Group, a leader in Canadian indoor billboard advertising, is proud to announce its official membership in the Indoor Billboard Advertising Association (IBAA) — a pivotal step in furthering its mission to deliver high-impact, in-venue advertising with integrity, innovation, and measurable results.
Established in 1984 and under new ownership since 2023, Collage Media Group specializes in restroom-based and indoor billboard advertising across Calgary, Banff, Canmore, and Norquay. With its unique focus on placements where audiences are most attentive, the company delivers over 740,000 impressions per month and continues to help brands engage consumers in a meaningful and memorable way.
The IBAA, founded in 1998, is a professional organization dedicated to promoting and elevating the indoor advertising industry across North America. As a member, Collage Media gains access to industry-wide best practices, a powerful network of indoor media providers, and collaborative opportunities such as national campaigns and public service announcements.
As part of the IBAA, Collage Media will continue its mission to provide targeted, cost-effective, and high-visibility ad placements — while also contributing to the evolution of the indoor advertising landscape across North America.
For more information about Collage Media Group and its services, visit www.collagead.com.
To learn more about the IBAA, visit www.indooradvertising.org.
Media Contact:
David Vasas
Owner, Collage Media Group
📧 david@collagead.com
📞 403-888-5440
🌐 www.collagead.com
🚻 Meet David Vasas: The New Owner of Collage Media Group
NewsMeet David Vasas, new owner of Collage Media Group, expanding Alberta’s bathroom advertising legacy across Calgary, Banff, Canmore, Edmonton, Lethbridge & beyond.
🚻 Collage Media Group Expands to Lethbridge! 🚻
News🚻 Collage Media Group Expands to Lethbridge!
Bathroom Advertising Coming Soon to Southern Alberta
If you’ve ever found yourself staring at a clever ad while washing your hands at a bar or gym, you’ve already experienced the magic of Collage Media Group. And now, we’re bringing that magic to Lethbridge.
Calgary’s original bathroom advertising company is heading south—and this expansion is more than just a geographical move. It’s a sign that local, intentional, and ridiculously effective advertising is on the rise in Alberta. Collage Media Group is officially launching in Lethbridge, and whether you’re a business owner, a bar or restaurant operator, or just someone who appreciates bold ideas—this is something you’ll want to keep your eyes (and your bathroom mirrors) on.
💡 What is Bathroom Advertising—and Why Is It So Effective?
Bathroom advertising is exactly what it sounds like—indoor billboards placed in public restrooms at bars, restaurants, cafés, gyms, salons, and other high-traffic venues. But this isn’t just about quirky placement. It’s a strategic, high-impact form of media that gets people’s attention in a way other formats can’t.
Let’s break it down:
In other words: it works. And when it works, your brand becomes the topic of conversation at the table after someone steps out.
📍 Why Lethbridge? Why Now?
“Lethbridge is one of Alberta’s most exciting markets,” says David Vasas, owner of Collage Media Group. “It’s got a mix of young energy, university culture, small business pride, and strong community connections. We’ve seen success in Calgary, Banff and Canmore—now it’s Lethbridge’s turn.”
The decision to expand wasn’t random. Lethbridge has been on the radar for a while—its walkable downtown, thriving bar and restaurant scene, and growing entrepreneurial base make it the perfect next city for Collage’s hyper-local media network.
From student-filled pubs near campus to trendy new cafés popping up along 4th Ave, there’s no shortage of ideal locations—and engaged audiences—ready for a smarter kind of advertising.
🔊 A New Way to Advertise in Lethbridge
If you’re a business owner in Lethbridge, consider this your official invitation to do advertising differently.
Collage Media offers more than just ad space—we offer an experience. Bold, creative campaigns that speak directly to the people you want to reach, where they least expect it—but are most likely to remember it.
You’ll get:
Whether you’re launching a new product, promoting a local service, or just want to get in front of thousands of eyes per month—this is your platform.
🎯 Ideal for:
🍻 Are You a Bar or Restaurant Owner?
This part’s for you.
Collage Media is actively seeking partner venues in Lethbridge—especially bars, restaurants, cafés, gyms, and other community hangouts with public washrooms. If you own or manage a venue with steady foot traffic, this is an easy and completely free way to bring something new and valuable to your space.
You’ll get:
Plus, you’ll be supporting local businesses in Lethbridge by giving them a platform to shine.
Are you a bar? Restaurant? Café? Fitness space?
👉 Reach out to us! We’d love to talk. Send us a DM @lifestyleyyc, and tell us a bit about your space. We’ll take care of the rest.
🙌 Lethbridge—This Is Just the Beginning
Collage Media Group isn’t just about ads in bathrooms. It’s about creative marketing that people actually enjoy. It’s about helping businesses grow. And it’s about doing things differently—because let’s face it, the old ways just don’t work like they used to.
This expansion marks the beginning of a new chapter in Southern Alberta marketing, and we’re stoked to build it with the people, businesses, and venues of Lethbridge.
So, whether you’re a business looking for a better way to get noticed, or a venue ready to host some of Alberta’s most memorable media—now’s the time.
🚻 Bathroom Advertising, Because It Works.
📍 Calgary. Banff, Canmore. Edmonton & now, Lethbridge.
💬 Seen in the stalls. Shared at the table.
📲 Follow @lifestyleyyc and join the movement.
Want in?
📧Contact David Vasas 403-888-5440
🌐 collagead.com
Let’s make Lethbridge laugh, think, and talk—one bathroom break at a time.
Collage Media Group Expands to Edmonton: Bathroom Advertising Coming Soon!
NewsCollage Media Group Expands to Edmonton: Bathroom Advertising Coming Soon!
We’re excited to announce that Collage Media Group is bringing our unique and highly effective bathroom advertising solutions to Edmonton!
After helping brands across Calgary, Banff and Canmore and beyond connect with highly engaged audiences in one of the most captive environments possible—public washrooms—it was only a matter of time before we expanded north. Edmonton, we’re coming to your stalls and urinals (in the best way possible).
Why Bathroom Advertising Works
At Collage Media, we’ve built our business on a simple truth: people pay attention when there’s nothing else competing for their attention. Our ads are placed in clean, high-traffic restrooms inside bars, restaurants, gyms, and entertainment venues—locations where people are relaxed, unhurried, and likely to actually read what’s in front of them.
Here’s why our method is so powerful:
Why Edmonton?
Edmonton is Alberta’s festival city, a sports town, a university hub, and home to some of the best food and drink scenes in Canada. It’s full of vibrant businesses, events, and local brands that deserve to be noticed.
Launching in Edmonton allows us to:
What’s Next?
We’re currently building out our first round of Edmonton venue partners. If you own or manage a bar, restaurant, gym, or other high-traffic venue and want to monetize your washroom space, we’d love to talk.
And if you’re a business looking to make a bold impression in a clutter-free environment, now’s your chance to get in early as we launch in a brand new market.
Because when it comes to advertising, location still matters. And nothing beats a captive audience.
Let’s Talk
Want to learn more about bathroom advertising in Edmonton? Reach out today—we’ll show you how your brand can make a splash (pun fully intended).
📩 David Vasas – 403-888-5440
🌐 collagead.com
📍 Now in Calgary—and coming soon to Edmonton!
Advertise in Calgary with Bathroom Billboards
UncategorizedAdvertise in Calgary with Bathroom Billboards
High-Impact Indoor Advertising with Collage Media
If you’re looking for an effective and affordable way to get your business in front of Calgary consumers, bathroom billboards might just be the best-kept secret in advertising. At Collage Media, we specialize in delivering your message directly to your ideal audience when and where it matters most — in the washrooms of Calgary’s most frequented bars, restaurants, gyms, and public venues.
Welcome to the future of hyper-local advertising — targeted, memorable, and impossible to ignore.
Why Advertise in Calgary?
Calgary is one of Canada’s fastest-growing cities, with a population of over 1.6 million and a thriving local economy. Whether you’re a small business looking to grow brand awareness or a national brand trying to reach Calgary’s diverse market, this city offers massive opportunity. But in today’s cluttered digital world, standing out has become harder than ever.
That’s where bathroom billboards come in.
What Are Bathroom Billboards?
Bathroom billboards — also known as indoor restroom advertising or washroom ads — are strategically placed ads located inside men’s and women’s washrooms. These high-traffic, high-dwell-time environments offer a unique advantage: captive attention.
Think about it — no distractions, no scrolling past, and no skipping. Just your message, placed at eye level, being absorbed for 30 seconds or more in a private setting.
At Collage Media, we’ve turned this powerful medium into a full-service advertising solution.
Who is Collage Media?
We’re a Calgary-based indoor advertising company helping local and national businesses get noticed through our growing network of bathroom billboards. With over 100+ venues in high-traffic areas across the city, we deliver your ad where people eat, drink, sweat, and socialize — including:
Our mission is simple: to make advertising work — with less waste, more impact, and undeniable ROI.
Benefits of Bathroom Billboard Advertising in Calgary
1. Captive Audience
People can’t skip or scroll away in the washroom. Studies show that washroom ads enjoy an average read-through rate of 98%, with over 30 seconds of attention per ad. That’s unheard of in traditional media.
2. Hyper-Local Targeting
Want to reach downtown professionals? Post-secondary students? Fitness fanatics? Foodies? We’ve got venues across all Calgary neighborhoods, allowing you to target the exact demographic you’re after.
3. High Frequency, Low Cost
Your ads stay up for 6 months or more, delivering repeat impressions to loyal venue visitors. Unlike social media ads that disappear in seconds, bathroom billboards stick around — without ongoing costs.
4. Gender-Specific Messaging
Split your messaging between men’s and women’s washrooms. Promote tailored offers, events, or services based on gender identity or audience insights.
5. Measurable Results
Add QR codes, exclusive promo codes, or CTAs to track engagement and ROI. Our clients often see increased web traffic, social media follows, and direct sales from our campaigns.
Who Should Advertise with Bathroom Billboards?
Bathroom advertising is ideal for businesses and organizations looking to reach people where they already are, without having to fight for their attention. Our current clients include:
Whether you’re trying to build your brand, promote a special offer, or simply drive more foot traffic, bathroom billboards are a creative, effective, and budget-friendly way to do it.
What Makes Collage Media Different?
We know Calgary. We live here, we work here, and we understand the people and neighborhoods that make this city thrive. When you partner with Collage Media, you get:
We don’t just slap your poster on a wall — we create real-world ad placements that drive results.
Real-World Results: What Our Clients Say
Bathroom Billboard Advertising FAQs
Q: How long do my ads stay up?
A: Most campaigns run in 6-month cycles.
Q: Who installs and maintains the ads?
A: Our local team handles all installation, maintenance, and quality control to ensure your message looks great for the duration of the campaign.
Q: How do I know if it’s working?
A: We can help you track performance through QR codes, promo codes, custom landing pages, and other digital tools.
Q: Can I advertise in specific Calgary neighborhoods?
A: Absolutely. Choose venues by neighborhood, demographic, or venue type. We can help you build a custom plan based on your audience.
Q: Can I advertise to a specific gender?
A: Yes! Bathroom billboards are placed in gender-specific washrooms, so you can tailor messaging accordingly.
Start Your Calgary Bathroom Ad Campaign Today
If you’re ready to cut through the noise and make a lasting impression in Calgary, there’s no better time to try indoor bathroom advertising. With Collage Media, you’re not just buying ad space — you’re investing in captivating, unforgettable exposure in the moments that matter.
Let’s Put Your Message Where It Counts.
📞 Call us: 403-888-5440
📧 Email: david@collagead.com
🌐 Visit: www.collagead.com
Collage Media — Because It Works.
Let your competitors fight for digital clicks. You’ll already be in the room.
Why is Bathroom Advertising so Effective?
UncategorizedWhy Is Bathroom Advertising So Effective?
In a world where consumers are bombarded with thousands of advertisements every day, getting noticed is harder than ever. Digital ads can be skipped, billboards blend into the background, and print ads are often overlooked. So, how can businesses ensure their message is seen, remembered, and acted upon? Enter bathroom advertising—one of the most underrated yet highly effective forms of marketing.
At Collage Media, we specialize in high-visibility restroom advertising in Calgary, Banff, Canmore, and Norquay. In this post, we’ll explore why bathroom advertising works, how it stands out from traditional marketing, and how it delivers exceptional ROI for businesses.
1️⃣ Guaranteed Audience Attention
One of the biggest advantages of bathroom advertising is that it commands 100% attention. Unlike social media ads that can be scrolled past or TV commercials that can be skipped, restroom ads are placed in a distraction-free environment where people naturally look at what’s in front of them.
🔹 The average restroom visit lasts 2-5 minutes, giving people plenty of time to absorb an ad. 🔹 There are no competing distractions—no phones, no pop-ups, no interruptions. 🔹 Studies show that bathroom ads have an 85% recall rate, meaning people remember the brands they see.
For businesses, this means your message isn’t just seen—it’s truly absorbed.
2️⃣ High Engagement & Recall
Because bathroom advertising captures people in a quiet, private space, it creates an unusually high engagement level. Unlike digital ads, which compete with endless content, restroom ads are:
✅ Unavoidable – People naturally read what’s in front of them while using the restroom. ✅ Memorable – The combination of limited distractions and repeated exposure boosts brand recall. ✅ Conversation Starters – People often talk about interesting or clever bathroom ads, leading to word-of-mouth marketing.
A well-placed and creatively designed bathroom ad can become a topic of conversation, further amplifying its reach beyond the restroom.
3️⃣ Hyper-Local Targeting
One of the biggest advantages of bathroom advertising is its ability to target specific audiences based on location. At Collage Media, our restroom ads are placed in high-traffic venues, such as:
🏨 Hotels & Lodges – Perfect for reaching tourists and travelers looking for local experiences. 🍽 Restaurants & Bars – Ideal for targeting locals, young professionals, and nightlife seekers. 🏋️ Gyms & Fitness Centers – Great for engaging health-conscious and active consumers. 🎭 Entertainment Venues – Connect with concert-goers, event attendees, and leisure seekers.
This hyper-local targeting ensures that businesses reach the right people, in the right place, at the right time.
4️⃣ Cost-Effective with High ROI
Bathroom advertising is one of the most cost-effective forms of out-of-home (OOH) marketing. Unlike digital ads that require constant spending to maintain visibility, restroom ads stay up for weeks or even months, providing continuous exposure at a fraction of the cost.
💰 Lower Costs Compared to Digital & Print Ads
📈 High Conversion & Response Rates
5️⃣ Perfect for Gender-Specific Messaging
One unique benefit of bathroom advertising is that it allows for gender-specific targeting. Since men’s and women’s restrooms are separate, businesses can tailor their ads based on the demographics and interests of each audience.
🔹 Men’s Restrooms – Ads can focus on products like sports gear, grooming products, automotive services, and nightlife promotions. 🔹 Women’s Restrooms – Ideal for promoting beauty products, fashion, wellness services, and family-oriented brands.
This customized messaging makes bathroom advertising even more powerful than traditional out-of-home advertising.
6️⃣ Less Competition, More Impact
Unlike billboards, where dozens of ads compete for attention, bathroom advertising provides a clean and uncluttered space.
🚻 Why This Matters:
7️⃣ Sustainability & Eco-Friendly Marketing
Many businesses are now looking for eco-friendly marketing solutions, and bathroom advertising fits the bill. Instead of printing thousands of flyers or brochures that often get discarded, a single restroom ad can reach thousands of people over its lifespan.
🌱 Benefits of Sustainable Advertising:
For businesses that want to go green while reaching a massive audience, bathroom advertising is a smart choice.
🚀 Conclusion: Why Your Business Needs Bathroom Advertising
Bathroom advertising is a high-impact, cost-effective, and memorable way to reach your audience. With guaranteed attention, strong brand recall, and hyper-local targeting, it’s a marketing tool that delivers real results.
📢 Key Takeaways: ✔ 100% audience attention—no distractions, no skipping. ✔ 85% recall rate, making it one of the most memorable ad formats. ✔ Cost-effective & high ROI, with long-lasting visibility. ✔ Hyper-local & gender-specific targeting for maximum impact. ✔ Sustainable, clutter-free advertising with minimal competition.
If you’re looking to make a lasting impression and drive real customer engagement, it’s time to explore bathroom advertising with Collage Media.
📞 Want to learn more? Contact us today at collagead.com and let’s get your brand in front of thousands of engaged customers!